Gone App H APP Y

Going back to the Boston Conference, FutureM ...panel members, consisting of representatives from start-ups and agencies (such as CampusLive, Mullen and Digitas ) were read the following statement by the the monitor...

" Most brands need a mobile app,"

Responses varied throughout the panel. Some argued- depends on the brand (like any other tactic when marketing). Some said, yes - if it's a brand that provides a utility or service. And some said - essential, when done accurately; giving the case and point of Gerber, the baby food company, and how they turned their app into a valuable tool providing new moms helpful hints/facts about pregnancy and nursing...

My stance? Well after getting my Transform fixed, (a less sophisticated Droid, but nevertheless a smartphone) I asked myself why I'm not using this phone to it's full potential? My everyday app use consisted, of course, Facebook, Twitter, Gmail, and sometimes I dabbled with Words with Friends. So, I added a couple apps (Ok, maybe more than a couple). During the past week while on vacation, I...

Checked my status of my flight/ checked in on my Southwest app, all before entering the airport

Transferred money from my savings to checkings with my Bank of America app before paying my over-priced bar tab

Wrote a blog post with my blogger app after visiting the Hollywood sign in LA

Confirmed requests on my LinkedIn app

Received a deal at a very nice restaurant in Newport Beach with my Groupon app

Directed my boyfriend to the John Wayne Airport with my Google Maps app (why he doesn't know how to get there after living there over a year? Beyond me).

Granted, a lot of those are for utility, and indeed were SO Helpful. I don't know why I wasted so much time waiting for the Internet to load before (wow that sounded spoiled). But seriously. The apps in that sense, have won me over. Now to think if brands that I'm head- over- heels for had apps ...

Say Khiara could open up an Alex and Ani app and get an automatic listing for whats new, deals, digital coupons, maybe a game to create your own pendant and have it created for her? Or if DSW, a shoe store, had an app that I could browse in seconds to find that shoe (the one you know exactly what it looks like in your mind and look everywhere till you find the one that fits the criteria ) and could order it, or find what location has it.

APPS give you what you're looking for. Faster, easier, and for free. Brands are on the verge of something entirely groundbreaking here, and it's with APPS.

Living My Life Like It's Golden

At times like these, I need to do two things.

1. Sit back, reflect, and be thankful for the amazing opportunities that have come my way.
2. REMEMBER this moment during the times I feel discouraged.

As a result of the Jack Brand Camp (which I still need to talk about) I was informed of the FutureM event that is happening this week. I am now home from the first two days of workshops, panels, and networking and recharging for the rest of the week. Let me give you a run down of what my life has consisted of the past few days.

Sunday: Photo shoot with SERAi Hair and Makeup Artistry at the Bridal Garden in East Greenwich. As soon as we walked in the door at 4pm, Gessenia and I played Bride-To-Be: trying on dresses, picking out jewelery, and getting our hair and makeup done by Samara and her team. Our session of playing dress-up was followed by a photo shoot that would have made anyone feel like a celebrity!

After a rush of flashing lights and enough lip gloss to last one million kisses, we left there like two teenage girls who just met Justin Bieber. It was so incredibly fun and Samara was absolutely fabulous. However it wasn't long until the reality sunk in that we were leaving for Boston the next day and had a lot of preparing to do. We attempted to do work at her house, but we didn't even make it an hour before our eyelashes seemed heavier than before and called it quits.

Monday: Woke up at 6:45am to meet Gessenia at the office to print our resumes and business cards. Blasting Adele in the background to calm the stress of our "To Do" list, Adele helped us through a dozen failed attempts to align the business card paper correctly. Exhausted, frazzled, and laughing at our situation, we left with only copies of our resume in hand. Dave picked me up at 9:00am and we were finally Boston-bound. The first event Dave and I attended was The Future of Marketing in Sports Entertainment. It was awesome. People from Hill Holliday, NESN, the Patriots, and a Non-Profit were there sharing their marketing wisdom about the one thing that unites people from all over the world-Sports.

One parking ticket later, we headed over to the Microsoft office to Tap Into Gen Y- a panel led by Edward Boches from Mullen. This event particularly got me excited during the segment where it talked about how our generation "brand" themselves while looking for a job via social media. (Hey! Gessenia and I know all about it!) After that event, Dave and I somehow managed to lose the car which took us 65 minutes to realize it was parked only two streets away. (Thank God I took off my heels). We later picked up Gessenia from the Back Bay train station with a surprise in hand...her Mom went to Staples and printed out our business cards!!!! So proud, we headed to the FutureM kick off event where we met a wonderful woman, Alison from Smarterer. She connected with us immediately and offered to help us in any way possible. It's people like her that keep us going!
 
We grabbed dinner and drinks at Red Lantern before making it back to our hotel.

Check out our Business Cards!

 














Tuesday: We woke up bright and early to make our way back to the Microsoft Headquarters for our first event, Massachusetts: The Future of Marketing is Here. A panel of entrepreneurs, venture capitalist and marketing professionals discussed the ways in which they can keep and attract the talent to Boston in order to grow and foster better businesses in the area. Brilliant people with great ideas.

The last session we attended was by far my favorite, "Boston's Digital Showcase." Young entrepreneurs discussed their career paths, and up and coming success stories presented their elevator pitch. The one that made my jaw drop? Krush. Look them up. This guy is a genius. (I could go on and on about these sessions but for the sake of interest, I'm trying to keep this short!) We ended the day on a networking event that directly followed, and met more fascinating people. Boris: CampusLive. Peter Stringer: Celtics Social Media Guru. We made some rookie mistakes during the next hour, for example: when I was asked "Where are you from?" I replied, "Exeter, RI. You know, closer to the southern end." ....He was looking for where I worked... there were a few more- but hey! we are still learning.

While I am gasping for air, I have to say the first few days of this week were an overall success and I cannot wait to go back for more tomorrow.

City Lights

Here we are back at Sophies. Walking in from the torrential down pour we couldn't help but reflect on our first meetings here at the beginning of the summer. It really put the time that has passed into perspective comparing our cold shiver to the heat we were trying to escape just a few months ago.

Today's goal- make business cards. (Don't get me wrong, there's a list of 50 other things behind that) We've been brainstorming for nearly an hour now. How can we be creative while portraying the right message? What will differentiate us from the millions of others while still being professional?

...That's what we've come up with so far, but no purchases have been made yet.

This coming week is the FutureM in Boston. Gessenia and I are registered for Monday, Tuesday and Thursday for awesome events involving Sports and Entertainment, Branding, Social Media and virtual workshops as well. While the intentions behind this production is to educate marketers and keep them on the forefront, we want to take it as a networking opportunity and be as prepared as possible.

It's been a hectic week of playing catch up all the while trying to stay ahead of the game. My trip to Oklahoma was just what the doctor prescribed. I enjoyed spending time with my family, clearing my head and finally having time to relax. I soaked it for all it was worth because the fantasy world came to an abrupt end as soon as I returned home. Wednesday morning I was off to New York for yes, my interview at GLAMOUR MAGAZINE! That day I spent 8 hours traveling for a 45 minute interview and to me, it made perfectly good sense. Thanks to the "I'm Awesome" chart Gessenia and I had worked on just a few weeks prior, some serious research on the company and a good friend in NY, I walked out of the interview beaming. Finally an interview I had no hesitation when saying it went really well. Not only that, the role of Promotion Assistant turned out to be one that I genuinely believe I could thrive in- Creative proposals, budgets, event planning, even stuffing bags- it's a position that would get me excited. I can just see it now......*sigh* (daydreaming)

Before I left the city, my sister and I had the perfect dinner date at Alice's Tea Cup on the corner of Lexington and 64th. The tiny place sweeps you into a fairy tale as soon as you step in. Fairy dust is sprinkled everywhere, the food is exotic and tasteful,and the waitstaff are super sweet.



The whirlwind of my return didn't stop there. I afforded myself 5 hours of sleep when I finally got home only to make my way up to Boston for an all day Brand Camp at Jack Morton. SO worth the lack of sleep!

...more to follow